6 min read.
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely...
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely have a marketing problem if a specific tactic, message, or channel is underperforming while the rest of...
Jayne Burch
Why an AI Agency Can't Fix an Undocumented System
Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...
Jayne Burch
What happens when a working business system loses who built it
Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...
Jayne Burch, Fractional CMO
The reason your marketing agency keeps failing you (it's not the agency)
Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The agency is executing tactics inside a growth system (a CRM, a sales handoff, a strategy) that was...
Jayne Burch, Fractional CMO
.png)
Short answer: If the underlying problem is that your marketing system only exists in one person's...
.png)
Short answer: In most cases, the marketing didn't stop working because the person who left was...
Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The...
"Why are we constantly duplicating work across multiple systems?" "Will our software tools support...
The words written by you, for you and about you are important to your company’s growth. As part of...
One marketing strategy particularly suited for the cleantech sector is content marketing. Cleantech...
“A vision without a strategy remains an illusion.”
.jpg)
Chatgpt and other AI offerings are shaking up the world right now. Businesses are using it to write...
Marketing to customers today can be a challenge. Customers are not all in the same place, reading...
Marketing Technology Questions?
Discover the right marketing technology for your business.
