The Marketing Monsoon Blog

How this Innovative Health Company Went from Zero to 100 Leads Per Month

March 6, 2018 by Jayne Burch /

Susan McCrossin, founder and owner of The McCrossin Technique ®, a science-based, non-invasive, drug free, neuro-pressure therapy program that eliminates ADD, ADHD, and Dyslexia was frustrated by so few online inquiries for the program. 

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Tired of no business from your website? Check these 6 things now

November 28, 2017 by Jayne Burch /

The movie, “Field of Dreams” launched the meme, “Build it and they will come.” While that’s a hopeful sentiment, it doesn’t apply to your website. We talk to many business owners and marketers frustrated that no new business is coming to them from their website. Unfortunately, they come to a few, erroneous conclusions about the possibilities for inbound lead generation.

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7 Tips to Actually Make Prospecting Calls that Connect

August 18, 2017 by Jayne Burch /

It’s natural to avoid making sales calls. Especially for the introvert and internal thinker. (I am both.) I love talking to people, but when it comes to reaching out to someone I’ve never met on the phone I have resisted.

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How to Align Sales and Marketing (Smarketing) for Rapid Growth

August 17, 2017 by Jayne Burch /

I’m stating the obvious - you need both marketing and sales functions in your business to grow your revenue. Whether you’re one person wearing both hats or, your company has multi-person teams doing the work, there are certain realities. Marketing’s job is to generate leads. Sales’ job is to work leads and close them. You have two functions, two teams with the same ultimate goal - generate revenue.

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How to Avoid the Internal Marketing Team Trap

July 17, 2017 by Jayne Burch /

As we talk with executives of second stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenge is managing the marketing and sales function to keep the company growing while continuing to provide great service to their customers.

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