Why Your Close Rate Is Low Even With Good Leads

Short answer: Your close rate can look low even when your leads are genuinely good, because close rate is a single, averaged number sitting on top of a process with five or six different stages, each...

Jayne Burch

Is Your Brand Positioning Actually Working?

Short answer: Your brand positioning is effective if someone outside your business, a prospect, a new hire, a stranger at a networking event, can repeat it back in their own words and get it right....

Jayne Burch, Growth Architect

What Is a Business Flywheel? (Growth Explained)

Why the growth cycle metaphor matters: Good to Great 20 years later

Jayne Burch, Growth Architect

Marketing Problem or Growth System Problem?

The difference between a marketing problem and a growth system problem Short answer: You likely have a marketing problem if a specific tactic, message, or channel is underperforming while the rest of...

Jayne Burch, Growth Architect

Why Your Close Rate Is Low Even With Good Leads

Is Your Brand Positioning Actually Working?

What Is a Business Flywheel? (Growth Explained)

Marketing Problem or Growth System Problem?

Posts by Jayne Burch, Fractional CMO:

Jayne Burch, fractional Chief Marketing Officer for the renewable, cleantech and sustainability sectors. I help CEOs in these companies achieve their goals and reach their target markets. With over 24 years of experience in business and marketing, I know how to get the job done quickly and efficiently.