What happens when a working business system loses who built it

Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...

Jayne Burch, Fractional CMO

The reason your marketing agency keeps failing you (it's not the agency)

Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The agency is executing tactics inside a growth system (a CRM, a sales handoff, a strategy) that was...

Jayne Burch, Fractional CMO

Your business needs a marketing technology audit and how to do it best

"Why are we constantly duplicating work across multiple systems?" "Will our software tools support us as we grow?" "Are our marketing platforms even talking to each other?"

MM Team

What is long form content? 6 reasons you need it with examples

The words written by you, for you and about you are important to your company’s growth. As part of your content marketing strategy, you have blogs, white papers and other documents to attract, engage...

MM Team

What happens when a working business system loses who built it

The reason your marketing agency keeps failing you (it's not the agency)

Your business needs a marketing technology audit and how to do it best

What is long form content? 6 reasons you need it with examples

Posts by Jayne Burch, Fractional CMO:

Jayne Burch, fractional Chief Marketing Officer for the renewable, cleantech and sustainability sectors. I help CEOs in these companies achieve their goals and reach their target markets. With over 24 years of experience in business and marketing, I know how to get the job done quickly and efficiently.