I’m stating the obvious - you need both marketing and sales functions in your business to grow your...
How cleantech companies beat their competition with a content marketing strategy
One marketing strategy particularly suited for the cleantech sector is content marketing. Cleantech companies are dealing with new and innovative technologies that require at least a little bit more...
Jayne Burch, Fractional CMO
The Importance of a Marketing Strategy: A Guide for CEOs
“A vision without a strategy remains an illusion.”
Jayne Burch, Fractional CMO
AI in marketing: 10 ways to increase sales and customer engagement
Chatgpt and other AI offerings are shaking up the world right now. Businesses are using it to write copy, papers, social media posts, new images, and full websites. AI is even providing potential...
Jayne Burch
Marketing Automation can change your business for the better
Marketing to customers today can be a challenge. Customers are not all in the same place, reading the same blogs, watching the same streams, and consuming information and entertainment from the same...
Jayne Burch
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