Why an AI Agency Can't Fix an Undocumented System

Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...

Jayne Burch

What happens when a working business system loses who built it

Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...

Jayne Burch, Fractional CMO

The reason your marketing agency keeps failing you (it's not the agency)

Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The agency is executing tactics inside a growth system (a CRM, a sales handoff, a strategy) that was...

Jayne Burch, Fractional CMO

Your business needs a marketing technology audit and how to do it best

"Why are we constantly duplicating work across multiple systems?" "Will our software tools support us as we grow?" "Are our marketing platforms even talking to each other?"

MM Team

Why an AI Agency Can't Fix an Undocumented System

What happens when a working business system loses who built it

The reason your marketing agency keeps failing you (it's not the agency)

Your business needs a marketing technology audit and how to do it best

Posts by Allison Schmuecker:

Digital Marketing | Communications | Content Creation Specialist | Graphic Design Allison has a passion for creative marketing and helps Marketing Monsoon clients with their inbound strategies to grow business. She specializes in blogging, social media and website development. Allison has a degree in Marketing and a minor degree in Graphic Design from Michigan State University.