Chatgpt and other AI offerings are shaking up the world right now. Businesses are using it to write...
How cleantech companies beat their competition with a content marketing strategy
One marketing strategy particularly suited for the cleantech sector is content marketing. Cleantech companies are dealing with new and innovative technologies that require at least a little bit more...
Jayne Burch, Fractional CMO
The Importance of a Marketing Strategy: A Guide for CEOs
“A vision without a strategy remains an illusion.”
Jayne Burch, Fractional CMO
AI in marketing: 10 ways to increase sales and customer engagement
Chatgpt and other AI offerings are shaking up the world right now. Businesses are using it to write copy, papers, social media posts, new images, and full websites. AI is even providing potential...
Jayne Burch
Marketing Automation can change your business for the better
Marketing to customers today can be a challenge. Customers are not all in the same place, reading the same blogs, watching the same streams, and consuming information and entertainment from the same...
Jayne Burch
Posts by Jayne Burch:
Marketing to customers today can be a challenge. Customers are not all in the same place, reading...
There has never been a better opportunity for renewable energy companies to grow. As the weather...
Marketing waste is rampant. In a survey of 1,000 marketers worldwide by Rakuten Marketing,...
Did you know that your business blog is the best place to capture leads? Is your business blog...
In Part I of this two-part series we explored the threat of big disruptors that are changing the...
The Threat to Your Well-Laid Plans Ah, the promise of a new year. What are your plans for business...
Susan McCrossin, founder and owner of The McCrossin Technique ®, a science-based, non-invasive,...
The movie, “Field of Dreams” launched the meme, “Build it and they will come.” While that’s a...
It’s natural to avoid making sales calls. Especially for the introvert and internal thinker. (I am...
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