So, What Does a Career in Marketing Really Look Like?

Are you just entering college? Looking to change to a new career path? Are you a creative problem solver? Marketing may be for you.

So, what really is it and what does it look like? Many people believe, like our Marketing Assistant Sam once did, that marketing is just, “posting cool photos on social media.” Others may think it’s a fancy term for a salesperson.

While these may be vaguely true, marketing is so much more. The American Marketing Association defines it as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Now, this definition in and of itself isn’t self explanatory. Marketing today comes in many forms:

Content Creation

Blogs, videos, images, graphic design (infographics, flyers, brochures, etc.) are all part of content creation.

Digital Marketing

This is an umbrella term for various marketing tools including social media, online advertisements, email, automation, web development, and more.

Marketing Research

Marketing researchers dive deep into the minds of consumers to determine why they do what they do. Learn more about marketing research.

& More!

As for a career in marketing, hear from our staff what they love about their jobs and why they chose to go into the field.

Shannon - Inbound Marketing

“I chose marketing because I love having an avenue to use my creativity. I also love helping people and marketing accomplished both of those goals. It is also a very organized profession and it gives you a chance to learn about a plethora of professions.”

Samuel - Marketing Assistant