"Why are we constantly duplicating work across multiple systems?" "Will our software tools support...
Why Your Close Rate Is Low Even With Good Leads
Short answer: Your close rate can look low even when your leads are genuinely good, because close rate is a single, averaged number sitting on top of a process with five or six different stages, each...
Jayne Burch
Is Your Brand Positioning Actually Working?
Short answer: Your brand positioning is effective if someone outside your business, a prospect, a new hire, a stranger at a networking event, can repeat it back in their own words and get it right....
Jayne Burch, Growth Architect
What Is a Business Flywheel? (Growth Explained)
Why the growth cycle metaphor matters: Good to Great 20 years later
Jayne Burch, Growth Architect
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely have a marketing problem if a specific tactic, message, or channel is underperforming while the rest of...
Jayne Burch, Growth Architect
Posts by MM Team:
The words written by you, for you and about you are important to your company’s growth. As part of...
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