Susan McCrossin, founder and owner of The McCrossin Technique ®, a science-based, non-invasive,...
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely have a marketing problem if a specific tactic, message, or channel is underperforming while the rest of...
Jayne Burch
Why an AI Agency Can't Fix an Undocumented System
Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...
Jayne Burch
What happens when a working business system loses who built it
Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...
Jayne Burch, Fractional CMO
The reason your marketing agency keeps failing you (it's not the agency)
Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The agency is executing tactics inside a growth system (a CRM, a sales handoff, a strategy) that was...
Jayne Burch, Fractional CMO
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