How easy is it for website visitors to do business with your company? Do you let them know how to...
Why an AI Agency Can't Fix an Undocumented System
Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...
Jayne Burch
What happens when a working business system loses who built it
Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...
Jayne Burch, Fractional CMO
The reason your marketing agency keeps failing you (it's not the agency)
Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The agency is executing tactics inside a growth system (a CRM, a sales handoff, a strategy) that was...
Jayne Burch, Fractional CMO
Your business needs a marketing technology audit and how to do it best
"Why are we constantly duplicating work across multiple systems?" "Will our software tools support us as we grow?" "Are our marketing platforms even talking to each other?"
MM Team
Posts by Jayne Burch:
There are many reasons B2B companies consider a website redesign. Creating a lead generation engine...
Only 30% of B2B marketers say their organizations are effective at content marketing. Only 30% of...
Does it seem like your website's slacking off, and your marketing just isn’t working the way you...
B2B lead generation has never been more challenging for the marketer than it is today. Due to a...
Are you struggling to get leads or convert leads into clients in your business?Do wish prospects...
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