Short answer: Your brand positioning is effective if someone outside your business, a prospect, a...
Is Your Brand Positioning Actually Working?
Short answer: Your brand positioning is effective if someone outside your business, a prospect, a new hire, a stranger at a networking event, can repeat it back in their own words and get it right....
Jayne Burch, Growth Architect
What Is a Business Flywheel? (Growth Explained)
Why the growth cycle metaphor matters: Good to Great 20 years later
Jayne Burch, Growth Architect
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely have a marketing problem if a specific tactic, message, or channel is underperforming while the rest of...
Jayne Burch, Growth Architect
Why an AI Agency Can't Fix an Undocumented System
Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...
Jayne Burch, Growth Architect
Posts by Jayne Burch, Growth Architect:
Why the growth cycle metaphor matters: Good to Great 20 years later
The difference between a marketing problem and a growth system problem Short answer: You likely...
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Short answer: If the underlying problem is that your marketing system only exists in one person's...
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Short answer: In most cases, the marketing didn't stop working because the person who left was...
Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The...
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Chatgpt and other AI offerings are shaking up the world right now. Businesses are using it to write...
Marketing to customers today can be a challenge. Customers are not all in the same place, reading...
There has never been a better opportunity for renewable energy companies to grow. As the weather...
Marketing waste is rampant. In a survey of 1,000 marketers worldwide by Rakuten Marketing,...
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