Short answer: If the underlying problem is that your marketing system only exists in one person's...
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Why an AI Agency Can't Fix an Undocumented System
Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...
Jayne Burch
What happens when a working business system loses who built it
Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...
Jayne Burch, Fractional CMO
The reason your marketing agency keeps failing you (it's not the agency)
Short answer: Most of the time, an underperforming marketing agency isn't the actual problem. The agency is executing tactics inside a growth system (a CRM, a sales handoff, a strategy) that was...
Jayne Burch, Fractional CMO
Your business needs a marketing technology audit and how to do it best
"Why are we constantly duplicating work across multiple systems?" "Will our software tools support us as we grow?" "Are our marketing platforms even talking to each other?"
MM Team
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