Jayne Burch, Fractional CMO

Jayne Burch, fractional Chief Marketing Officer for the renewable, cleantech and sustainability sectors. I help CEOs in these companies achieve their goals and reach their target markets. With over 24 years of experience in business and marketing, I know how to get the job done quickly and efficiently.

Unveiling the Power of HubSpot: The best for our marketing tech stack!

Posted by Jayne Burch, Fractional CMO | Feb 06, 2024 02:00 PM

“How’s your tech stack?” “We need to update our tech stack” “The tech stack is not giving me the...

Strategic marketing planning process: How to create a simple, effective roadmap to success!

Posted by Jayne Burch, Fractional CMO | Dec 11, 2023 09:00 AM

Developing a strategic marketing plan should be among the first steps any company takes before the...

Your marketing budget: how to know if you're set up for success

Posted by Jayne Burch, Fractional CMO | Oct 27, 2023 12:00 PM

For some businesses, their marketing budget is the last to be considered and the first to face...

6 Winning marketing strategies for the new renewable energy market

Posted by Jayne Burch, Fractional CMO | Oct 04, 2023 01:00 PM

There is no doubt that the renewable energy market has exploded in recent years. The market value...

4 Essential Marketing KPIs You Absolutely Must Track to Reach the Top

Posted by Jayne Burch, Fractional CMO | Jul 31, 2023 10:00 AM

What marketing performance indicators (KPIs) should CEOs watch? Key Performance Indicators (KPIs)...

How the Inflation Reduction Act Revives your Renewable Energy Marketing

Posted by Jayne Burch, Fractional CMO | Jul 17, 2023 02:00 PM

When the Inflation Reduction Act (IRA) was signed into law, it gave a serious boost to the...

How marketing leadership gives your cleantech company a competitive edge

Posted by Jayne Burch, Fractional CMO | Jul 03, 2023 10:00 AM

Is this you?

5 reasons why marketing is important to your business survival

Posted by Jayne Burch, Fractional CMO | Jun 26, 2023 10:00 AM

Your Cleantech business is not where you want it to be. Really, when you think about it, what...

5 digital marketing analytics that help CEOs increase sales

Posted by Jayne Burch, Fractional CMO | Jun 14, 2023 09:40 AM

Online or digital marketing comes with the ability to assess its effectiveness in ways and to an...

Best 5 reasons to hire a fractional CMO

Posted by Jayne Burch, Fractional CMO | May 22, 2023 02:00 PM

Are you wondering “Should I hire a Fractional CMO?”