Posts about

marketing strategy

Strategic marketing planning process: How to create a simple, effective roadmap to success!

Posted by Jayne Burch, Fractional CMO | Dec 11, 2023 09:00 AM

Developing a strategic marketing plan should be among the first steps any company takes before the...

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4 Essential Marketing KPIs You Absolutely Must Track to Reach the Top

Posted by Jayne Burch, Fractional CMO | Jul 31, 2023 10:00 AM

What marketing performance indicators (KPIs) should CEOs watch? Key Performance Indicators (KPIs)...

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How marketing leadership gives your cleantech company a competitive edge

Posted by Jayne Burch, Fractional CMO | Jul 03, 2023 10:00 AM

Is this you?

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Press Release: Essential CMO Launches Website

Posted by Jayne Burch, Fractional CMO | Jan 09, 2023 02:55 PM

The Inflation Reduction Act (IRA) is giving the renewable and sustainable energy sector a big push....

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