So, What Does a Career in Marketing Really Look Like?

Are you just entering college? Looking to change to a new career path? Are you a creative problem solver? Marketing may be for you.

So, what really is it and what does it look like? Many people believe, like our Marketing Assistant Sam once did, that marketing is just, “posting cool photos on social media.” Others may think it’s a fancy term for a salesperson.

While these may be vaguely true, marketing is so much more. The American Marketing Association defines it as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Now, this definition in and of itself isn’t self explanatory. Marketing today comes in many forms:

Content Creation

Blogs, videos, images, graphic design (infographics, flyers, brochures, etc.) are all part of content creation.

Digital Marketing

This is an umbrella term for various marketing tools including social media, online advertisements, email, automation, web development, and more.

Marketing Research

Marketing researchers dive deep into the minds of consumers to determine why they do what they do. Learn more about marketing research.

& More!

As for a career in marketing, hear from our staff what they love about their jobs and why they chose to go into the field.

Shannon study abroaShannon - Inbound Marketing

“I chose marketing because I love having an avenue to use my creativity. I also love helping people and marketing accomplished both of those goals. It is also a very organized profession and it gives you a chance to learn about a plethora of professions.”

Samuel Eastern MichiganSamuel - Marketing Assistant
“I decided to enter a career in marketing because it's the perfect industry to complement my skills. By nature I am a creative person who loves to conceptualize, design, and create moving content. However, I also thoroughly enjoy data and analytics and diving deeper into them to discover what drives the information. Marketing allows you to combine both elements, letting the data and information guide you into more defined content that will have an even greater impact on your audience.”
Allison Michigan StateAllison - Content Specialist

“Creativity has resonated with me since a child. I loved painting, writing short stories, messing around with Photoshop all before I knew how this would move me towards a career in marketing. I chose marketing as my major early on in college and I later added a minor in graphic design. This has allowed me to use every skill set and passion I have to help other people. The job is never the same day-to-day working with new clients and I love what I do!”

Marketing is a fun career that provides you with many opportunities in many industries.

So, does this sound like you? Consider joining the Marketing Monsoon team to develop your skills and grow in the field!
Join the Marketing Monsoon Team

Marketing Monsoon is a growth agency specializing in lead generation, client acquisition and customer engagement. Since 2006, we have changed the marketing landscape of our clients in alternative energy, healthcare, and HR consulting industries.

Is your company looking to attract traffic, generate leads, increase sales, and delight customers? See how our team of experts can help.

Photo by Andrea Piacquadio from Pexels

Digital Marketing | Communications | Content Creation Specialist | Graphic Design Allison has a passion for creative marketing and helps Marketing Monsoon clients with their inbound strategies to grow business. She specializes in blogging, social media and website development. Allison has a degree in Marketing and a minor degree in Graphic Design from Michigan State University.