6 min read.
What Is a Business Flywheel? (Growth Explained)
Why the growth cycle metaphor matters: Good to Great 20 years later
What Is a Business Flywheel? (Growth Explained)
Why the growth cycle metaphor matters: Good to Great 20 years later
Jayne Burch
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely have a marketing problem if a specific tactic, message, or channel is underperforming while the rest of...
Jayne Burch
Why an AI Agency Can't Fix an Undocumented System
Short answer: If the underlying problem is that your marketing system only exists in one person's head. AI agencies and AI marketing tools need something to train on: a documented process, defined...
Jayne Burch
What happens when a working business system loses who built it
Short answer: In most cases, the marketing didn't stop working because the person who left was irreplaceable. It stopped working because there was never actually a system; there was a person who was...
Jayne Burch, Fractional CMO
6 min read.
Marketing Problem or Growth System Problem?
The difference between a marketing problem and a growth system problem Short answer: You likely...
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Short answer: If the underlying problem is that your marketing system only exists in one person's...
Blogging, PPC ads, social media posting, email blasts - everything you do to get traffic to your...
The "Follow Up Monster" is what stands in the way of every business that wants to grow. You know...
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