Lead generation is the “raison d’etre” for the marketing function. Generating a flow of highly qualified leads is what the sales team and your boss are expecting. But how can that happen if you’re a one person .
Is getting more business from your website your goal for this year? If you’re meeting your goals. Congratulations! If not, maybe it's time to assess your website’s lead generation readiness.
Blogging, PPC ads, social media posting, email blasts - everything you do to get traffic to your website, is a waste. There. I said it. That hard work you're doing is not building your business - unless. Unless, .