The Marketing Monsoon Blog

How to avoid marketing waste with a fractional CMO

How to avoid marketing waste with a fractional CMO

Marketing waste is rampant. In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents said they waste an average of 26% of their budgets on ineffective marketing activities. (Rakuten 2018) What is .

How to Launch Business Growth in the Age of Amazon - Part 2

How to Launch Business Growth in the Age of Amazon - Part 2

In Part I of this two-part series we explored the threat of big disruptors that are changing the business landscape forever.  Amazon, for one, has become a surprisingly disruptive competing force in many .

How to Launch Business Growth in the Age of Amazon - Part 1

How to Launch Business Growth in the Age of Amazon - Part 1

The Threat to Your Well Laid Plans Ah, the promise of a new year. What are your plans for business growth? Have you outlined the path you’ll follow to achieve more clients, bigger clients and higher revenue than .