Inbound Marketing Expert Insights

As we talk with executives of second-stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenges is managing the marketing and sales function .

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

Lead generation is the “raison d’etre” for the marketing function. Generating a flow of highly qualified leads is what the sales team and your boss are expecting. But how can that happen if you’re a one person .

Is getting more business from your website your goal for this year? If you’re meeting your goals. Congratulations! If not, maybe it's time to assess your website’s lead generation readiness.

How easy is it for website visitors to do business with your company? Do you let them know how to use your site with a Call-to-Action? Think of a “Call-to-action” as instructions you give to visitors on what to do .

There many reasons B2B companies consider a website redesign. Creating a lead generation engine should be on the top of the list. Other reasons might include complying with Google’s mobile friendly requirements; .