The Marketing Monsoon Blog

How to Avoid the Internal Marketing Team Trap

How to Avoid the Internal Marketing Team Trap

As we talk with executives of second stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenge is managing the marketing and sales function to .

5 Astonishing Facts About Lead Conversion Rates You Need To Know

5 Astonishing Facts About Lead Conversion Rates You Need To Know

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

How to Choose the Best Lead Generation Software for Your Business

How to Choose the Best Lead Generation Software for Your Business

Lead generation is the “raison d’etre” for the marketing function. Generating a flow of highly qualified leads is what the sales team and your boss are expecting. But how can that happen if you’re a one person .

3 Reasons Why You Must Have Landing Pages to Get More Leads

3 Reasons Why You Must Have Landing Pages to Get More Leads

Is getting more business from your website your goal for this year? If you’re meeting your goals. Congratulations! If not, maybe it's time to assess your website’s lead generation readiness.

How to Get More Website ROI with the Right Call-to-Action

How to Get More Website ROI with the Right Call-to-Action

How easy is it for website visitors to do business with your company? Do you let them know how to use your site with a Call-to-Action? Think of a “Call-to-action” as instructions you give to visitors on what to do .

How to Make Your Website a Powerful Lead Generation Engine

How to Make Your Website a Powerful Lead Generation Engine

There many reasons B2B companies consider a website redesign. Creating a lead generation engine should be on the top of the list. Other reasons might include complying with Google’s mobile friendly requirements; .