The Marketing Monsoon Blog

5 Astonishing Facts About Lead Conversion Rates You Need To Know

5 Astonishing Facts About Lead Conversion Rates You Need To Know

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

How To Design Strong B2B Buyer Personas To Boost Your Lead Generation

How To Design Strong B2B Buyer Personas To Boost Your Lead Generation

Does it seem like your website's slacking off, and your marketing just isn’t working the way you want (or that your boss is demanding?) If this sounds familiar, consider developing B2B buyer personas for your .