The movie, “Field of Dreams” launched the meme, “Build it and they will come.” While that’s a hopeful sentiment, it doesn’t apply to your website. We talk to many business owners and marketers frustrated that no new business is coming to them from their website. Unfortunately, they come to a few, erroneous conclusions about the possibilities for inbound lead generation.
Blogging, PPC ads, social media posting, email blasts - everything you do to get traffic to your website, is a waste.
There. I said it. That hard work you're doing is not building your business - unless.
Unless, you're also using a lead capture tool to turn your traffic into qualified leads for your business.
The "Follow Up Monster" is the what stands in the way of every business that wants grow. You know the Follow Up Monster. It's the pile of business cards from a networking event or trade show that need a call back. Whether they're tire-kickers or the truly interested and qualified, you'll spend as much time and effort following up with each and everyone.