The Marketing Monsoon Blog

Jayne Burch

Entrepreneur | CEO | Lead Generation Systems Expert | Inbound Marketing Expert
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Recent Posts

7 Tips to Actually Make Prospecting Calls that Connect

August 18, 2017 by Jayne Burch /

It’s natural to avoid making sales calls. Especially for the introvert and internal thinker. (I am both.) I love talking to people, but when it comes to reaching out to someone I’ve never met on the phone I have resisted.

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How to Align Sales and Marketing (Smarketing) for Rapid Growth

August 17, 2017 by Jayne Burch /

I’m stating the obvious - you need both marketing and sales functions in your business to grow your revenue. Whether you’re one person wearing both hats or, your company has multi-person teams doing the work, there are certain realities. Marketing’s job is to generate leads. Sales’ job is to work leads and close them. You have two functions, two teams with the same ultimate goal - generate revenue.

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How to Avoid the Internal Marketing Team Trap

July 17, 2017 by Jayne Burch /

As we talk with executives of second stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenge is managing the marketing and sales function to keep the company growing while continuing to provide great service to their customers.

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5 Astonishing Facts About Lead Conversion Rates You Need To Know

July 10, 2017 by Jayne Burch /

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

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13 Irresistible Lead Magnet Ideas That Will Delight Your Audience

July 3, 2017 by Jayne Burch /

Lead generation from your website is pretty simple, right? You have a lead magnet offer. Check. You set up a landing page with your offer on your website where visitors can download that offer in exchange for their contact information. Check. And then...silence. What went wrong? Where are all the leads you've promised to deliver?

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