The Marketing Monsoon Blog

How to Avoid the Internal Marketing Team Trap

July 17, 2017 by Jayne Burch /

As we talk with executives of second stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenge is managing the marketing and sales function to keep the company growing while continuing to provide great service to their customers.

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5 Astonishing Facts About Lead Conversion Rates You Need To Know

July 10, 2017 by Jayne Burch /

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

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13 Irresistible Lead Magnet Ideas That Will Delight Your Audience

July 3, 2017 by Jayne Burch /

Lead generation from your website is pretty simple, right? You have a lead magnet offer. Check. You set up a landing page with your offer on your website where visitors can download that offer in exchange for their contact information. Check. And then...silence. What went wrong? Where are all the leads you've promised to deliver?

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How to Choose the Best Lead Generation Software for Your Business

June 26, 2017 by Jayne Burch /

Lead generation is the “raison d’etre” for the marketing function. Generating a flow of highly qualified leads is what the sales team and your boss are expecting. But how can that happen if you’re a one person marketing department?

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3 Reasons Why You Must Have Landing Pages to Get More Leads

June 19, 2017 by Jayne Burch /

Is getting more business from your website your goal for this year? If you’re meeting your goals. Congratulations! If not, maybe it's time to assess your website’s lead generation readiness.

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