The Marketing Monsoon Blog

How to Align Sales and Marketing (Smarketing) for Rapid Growth

How to Align Sales and Marketing (Smarketing) for Rapid Growth

I’m stating the obvious - you need both marketing and sales functions in your business to grow your revenue. Whether you’re one person wearing both hats or, your company has multi-person teams doing the work, there .

How to Avoid the Internal Marketing Team Trap

How to Avoid the Internal Marketing Team Trap

As we talk with executives of second stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenge is managing the marketing and sales function to .

5 Astonishing Facts About Lead Conversion Rates You Need To Know

5 Astonishing Facts About Lead Conversion Rates You Need To Know

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

13 Irresistible Lead Magnet Ideas That Will Delight Your Audience

13 Irresistible Lead Magnet Ideas That Will Delight Your Audience

Lead generation from your website is pretty simple, right? You have a lead magnet offer. Check. You set up a landing page with your offer on your website where visitors can download that offer in exchange for their .

How to Choose the Best Lead Generation Software for Your Business

How to Choose the Best Lead Generation Software for Your Business

Lead generation is the “raison d’etre” for the marketing function. Generating a flow of highly qualified leads is what the sales team and your boss are expecting. But how can that happen if you’re a one person .

3 Reasons Why You Must Have Landing Pages to Get More Leads

3 Reasons Why You Must Have Landing Pages to Get More Leads

Is getting more business from your website your goal for this year? If you’re meeting your goals. Congratulations! If not, maybe it's time to assess your website’s lead generation readiness.