Jayne Burch

Tired of no business from your website? Check these 6 things now

Tired of no business from your website? Check these 6 things now

The movie, “Field of Dreams” launched the meme, “Build it and they will come.” While that’s a hopeful sentiment, it doesn’t apply to your website. We talk to many business owners and marketers frustrated that no .

7 Tips to Actually Make Prospecting Calls that Connect

7 Tips to Actually Make Prospecting Calls that Connect

It’s natural to avoid making sales calls. Especially for the introvert and internal thinker. (I am both.) I love talking to people, but when it comes to reaching out to someone I’ve never met on the phone I have .

How to Align Sales and Marketing (Smarketing) for Rapid Growth

How to Align Sales and Marketing (Smarketing) for Rapid Growth

I’m stating the obvious - you need both marketing and sales functions in your business to grow your revenue. Whether you’re one person wearing both hats or, your company has multi-person teams doing the work, there .

How to Avoid the Internal Marketing Team Trap

How to Avoid the Internal Marketing Team Trap

As we talk with executives of second-stage companies on a strong growth path we’ve discovered they have a number of challenges in common. One of the biggest challenges is managing the marketing and sales function .

5 Astonishing Facts About Lead Conversion Rates You Need To Know

5 Astonishing Facts About Lead Conversion Rates You Need To Know

Success in marketing, like any business activity, must be measured. As marketers, our performance is measured by the number of leads we generate, and often the number of those leads that become closed business.  

13 Irresistible Lead Magnet Ideas That Will Delight Your Audience

13 Irresistible Lead Magnet Ideas That Will Delight Your Audience

Lead generation from your website is pretty simple, right? You have a lead magnet offer. Check. You set up a landing page with your offer on your website where visitors can download that offer in exchange for their .

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