Why buying leads won't get you sales
Spark Predictable Growth
In this episode of Spark Predictable Growth, I, Eric Birch, alongside Jane Birch and Stacey Jenkins, explore why buying leads won't get you sales. Many business leaders fall for the myth of purchased leads due to a lack of systems for generating their own. We discuss the pitfalls of purchased leads, such as lack of exclusivity and poor quality, which often result in low conversion rates. Instead, we advocate for inbound marketing strategies that attract and nurture the right audience, fostering trust and long-term relationships. By focusing on content and engagement, businesses can generate high-quality leads that are more likely to convert. Tune in to discover how to build a sustainable growth engine and why inbound marketing is your best bet for predictable success.
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